Last updated: September 2026

At ADNO London, operated by ADNO Collective Ltd, we are committed to protecting your privacy and handling your personal information with care and transparency.

This Privacy Policy explains how we collect, use, disclose and protect your personal information when you visit adnolondon.com, make a purchase, create an account, join our mailing list or waitlist, contact us, or otherwise interact with ADNO London.

By using our website, you acknowledge that you have read and understood this Privacy Policy.

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Information We Collect

When you visit our website, we may automatically collect certain information about your device and how you interact with our website. This may include:

• Your IP address
• Browser type and version
• Device information
• Time zone and general location information
• Cookies and similar tracking technologies
• Pages visited and products viewed
• Referral websites or search terms
• Website interactions and browsing behaviour

We may collect this information using cookies, pixels, web beacons and analytics technologies to operate and improve our website, understand how customers interact with ADNO London and enhance your shopping experience.

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Information You Provide

When you place an order, create an account, join our mailing list or waitlist, contact us, or otherwise interact with ADNO London, we may collect information including:

• Full name
• Billing address
• Shipping address
• Email address
• Telephone number
• Payment and transaction information
• Order and purchase history
• Customer service enquiries and correspondence
• Marketing preferences

Dog & Personalisation Information

Where relevant to your purchase or use of our sizing tools, we may also collect information you provide about your dog, including:

• Your dog's name
• Breed
• Weight
• Measurements and sizing information
• Personalisation details, such as the name or text requested for a Custom Name Patch

We use this information to fulfil personalised orders, assist with product sizing and fit recommendations, provide customer support, and help us improve our sizing guidance and product offering.

Payment card information is processed securely by our authorised payment providers. ADNO London does not directly store complete payment card details where these are handled by our payment providers.

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How We Use Your Information

We may use the information we collect to:

• Process and fulfil your orders
• Create and fulfil personalised products
• Process payments securely
• Arrange shipping and delivery
• Communicate with you regarding your order
• Provide sizing and fit guidance using information you provide about your dog
• Respond to customer service enquiries
• Manage returns, refunds and exchanges
• Detect and prevent fraudulent or suspicious transactions
• Operate, maintain and improve our website
• Improve our products, sizing guidance and customer experience
• Analyse website traffic and performance
• Understand how customers interact with our products and services
• Personalise your shopping experience
• Send marketing communications where permitted
• Measure the effectiveness of our marketing and advertising
• Comply with our legal, tax, accounting and regulatory obligations
• Establish, exercise or defend legal claims where necessary

We will only process your personal information where we have an appropriate legal basis to do so, including where processing is necessary to perform a contract with you, comply with a legal obligation, pursue our legitimate business interests, or where you have provided your consent.

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Marketing Communications

If you choose to join our mailing list or otherwise consent to receive marketing communications, we may send you information about:

• New product launches
• Early access and waitlist updates
• Exclusive offers
• Promotions
• ADNO London news and updates

You can unsubscribe at any time by clicking the unsubscribe link contained within our marketing emails or by contacting us at info@adnolondon.com.

Unsubscribing from marketing communications will not prevent us from sending you transactional or service-related communications, such as order confirmations, shipping updates or information relating to your purchase.

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Cookies & Tracking Technologies

Our website uses cookies and similar technologies to help us operate our website and understand how it is used.

These technologies may be used to:

• Remember your preferences
• Keep products in your shopping cart
• Enable essential website functionality
• Analyse website traffic and performance
• Understand how visitors interact with our website
• Measure advertising and marketing performance
• Deliver relevant advertising on third-party platforms

Where required, non-essential cookies and similar technologies will only be used with your consent.

You can manage your preferences through our cookie consent banner. You may also be able to control cookies through your browser settings.

Please refer to our Cookie Policy for further information.

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Personalised Advertising

Subject to your cookie and privacy preferences, we may use information about your interactions with our website to help us understand the effectiveness of our advertising and show you advertisements that may be more relevant to your interests.

These advertisements may appear on platforms such as Google, Facebook and Instagram, as well as other advertising services we may use.

You can manage your preferences through our cookie consent tools, browser settings and the privacy or advertising settings offered by the relevant platform.

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How We Share Your Information

We may share personal information with trusted service providers where necessary to operate ADNO London and provide our products and services.

These may include providers involved in:

• Ecommerce and website hosting
• Payment processing
• Order fulfilment, shipping and delivery
• Email and marketing communications
• Customer reviews
• Website analytics
• Advertising and marketing
• Cookie and consent management
• Accounting and financial administration
• Fraud prevention, security and legal compliance

Depending on the services enabled on our website, these providers may include:

• Shopify
• Shopify Payments and other authorised payment providers
• Omnisend or other email marketing providers
• Consentmo
• Loox
• Shopify Forms
• Shopify Flow
• Shopify Search & Discovery
• Instafeed
• Google Analytics
• Google Ads
• Meta, including Facebook and Instagram
• Shipping and fulfilment providers
• Xero

These third parties may process personal information on our behalf or, in some circumstances, as independent controllers of your information in accordance with their own privacy policies.

We may also disclose personal information where required by law, regulation, legal process or a valid request from a competent authority.

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International Transfers

Some of our service providers may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure that it is protected in accordance with applicable data protection laws, including through recognised safeguards where required.

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Data Security

We take appropriate technical and organisational measures designed to protect your personal information against loss, misuse, unauthorised access, alteration or disclosure.

Payments are processed through secure payment providers using appropriate security and encryption standards.

While we take reasonable steps to protect your information, no method of transmission or electronic storage can be guaranteed to be completely secure.

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Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:

• Fulfil and manage orders
• Provide customer support
• Maintain appropriate business records
• Meet legal, accounting and tax requirements
• Resolve disputes and enforce agreements

Where you have subscribed to marketing communications, we may retain the relevant information until you unsubscribe, withdraw your consent or otherwise ask us to stop processing your information for that purpose, subject to any information we need to retain to record your preference.

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Your Privacy Rights

Depending on your location and applicable law, you may have rights in relation to your personal information, including the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information in certain circumstances
• Request restriction of certain processing
• Object to certain processing
• Request portability of your information where applicable
• Withdraw your consent where processing is based on consent
• Object to direct marketing

You may exercise your rights by contacting us at info@adnolondon.com.

We may need to verify your identity before processing certain requests.

You also have the right to make a complaint to the relevant data protection authority. In the United Kingdom, this is the Information Commissioner's Office (ICO).

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Children's Privacy

Our website and products are not directed towards children, and we do not knowingly collect personal information from children under the age of 16.

If you believe that a child has provided us with personal information, please contact us so that we can take appropriate action.

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Third-Party Links

Our website may contain links to websites, services or social media platforms operated by third parties.

ADNO London is not responsible for the privacy practices of third-party websites or services. We recommend reviewing their privacy policies before providing personal information.

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Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website functionality, service providers or legal and regulatory requirements.

Any updates will be published on this page, and the Last updated date at the top of this policy will be revised accordingly.